“Smoke-free future is not just simply a motto of our company’s vision,” said Philip Morris Korea Managing Editor, Chong Il-woo, in a statement, “Through our project in Daegu and Gyeongbuk, we hope to transparently provide scientific information to consumers and stakeholders, and create a progressive environment that protects everyone.”

The ‘Smoke-Free City’ project will last until the end of 2019, and as part of the initiative the tobacco company’s staff will be visiting major public places and commercial areas across the city of Daegu, to promote the opening of vaping rooms.

The ‘Smoke-Free City’ project will last until the end of this year, and as part of the initiative the tobacco company’s staff will be visiting major public places and commercial areas across the city of Daegu, to promote the opening of vaping rooms. These rooms would be alternatives to smoking rooms, where vapers can use e-cigarettes and of course HnB devices, such as Philip Morris’s iQOS.

In line with previous arguments by Public Health England (PHE) the tobacco company is pointing out that vaping rooms would serve to prevent vapers from being exposed to the much harsher chemicals released by smokers in regular smoking rooms.

Plans to establish these vaping rooms in public spaces often frequented by Daegu citizens are being finalized, and suitable spaces at apartments and residential complexes, are still being selected.

PMI Expansion

Last Summer, Philip Morris International (PMI), announced that it was considering opening hundreds of iQOS shops in Britain, also as part of its alleged efforts to switch from selling cigarettes to selling safer alternatives.

These plans aside, currently PMI has four stores in London and is planning to open four more stores in Bristol and two in Manchester to sell its heat-not-burn (HnB) tobacco devices.

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